Daniel Wilson

So, you have completed the mobile app development and planning to proceed to the next stage, which is launching it. But just wait for a minute! Have you done a proper and thorough research on your target audiences before releasing the app? If yes, then you are on the right track and if not, then first you have to identify who your potential customers are and then go ahead on the way.

Well, don’t take the research work casually because your ultimate aim is to get more users on your app. In fact, one of the studies reveal that about 14% of the startups failed to get any user attention because they ignored users and indulged in poor marketing strategies. All this happened because they did not know properly about their target audiences.

This is the age of sternest competition where you have no room for creating an error. Once the users churn your app, he would barely return back again. So, why should offer such an opportunity. You may have a great app idea and you think that could entire large number of customers, but let the audience decide whether that idea is really unique or not.

You can get familiar with the taste of the users only by conducting a research. So, first you have to take some time out and decide firmly on your potential users. In fact, it will also help to save much of your time and money and developing the app would rather be uncomplicated.

How Identifying your Audiences Can Prove Useful

Well, as said that if you define your target audiences in advance even before starting to develop the app, it could prove highly beneficial.

• It improves the chances of achieving success becomes higher.
• In addition, it will allow you to add the app features and functionality according to the needs, taste and preferences of your audiences.
• Apart from that, it will also help to develop the optimum monetization scheme and prepare the best app specification.
• It also allows you to launch an effective marketing campaign.

The Initial Steps of Conducting Research on Target Audiences

Today millions of people are using Smartphones and various gadgets, having an access to N numbers of apps on both Android and iOS platforms. The consumers are looking something exclusive and unique in apps.

For instance, if we take about the eCommerce apps, then according to one of the surveys, 85% people want to avail discounts on products similar to the ones last purchased. So, it would be more suitable if you divide your findings into two parts; general understand and secondary market research.

The General Understanding

In the general understanding you get to know the first nerve of your audience and you actually gather knowledge on the initial lines of market. For instance, if it a grocery app, then your target audience would include almost all people belonging to different age groups.

However, since grocery shopping is largely associated with homemakers, your specific focus would be on women living in a particular region or state. But you cannot say that only women are your potential customers as men, students and others also use the app to buy items.

Secondary Market Research

Well, in the secondary market research, you have to go with a broader prospective and approach as it is a deep exploration. You must not forget to keep your eyes intact on the competitors and give special attention on people who would use the app more than others.

Taking the grocery app example, you should concentrate on how often people order products from grocery app and what are the common items they buy, what is the popular mode of payment etc. You also have to consider the app reviews and ratings as well.

Converting your Marketing Strategies More Effective

Hiring the Services of Marketing Agency

If you go to the Google, you would come across a number of local and offshore marketing agencies who are willing to offer their services to the client. You just to contact the professionals, explain what kind of app you have and pay their chargers.

The big corporate houses can afford the price but for startups and small business, it could prove costly.

So, Why Not Adopt the Cost-Effective Method

Well, the best option is choosing the market research strategies that won’t pinch your pocket at all. To tell you more, there are a number of ethical and reliable websites and online statistics available, which could prove to be more than handy.

When you search on the Google, you would get across many such as the Statista. It contains most valuable information, stats and other figures related to mobile apps, markets and revenues etc.

You can draw a lot of info from there. Similarly, you have App Annie, which also provides important numbers on marketing insights. A lot of other websites offer figures and stats on different app categories.

The Google Adwords or Google Trends will help you in getting familiar with who are currently online and what they are searching at present. For instance, if you find they are specifically searching for a particular product, you can add that into your category list. Then, there is Reddit that assists in figuring out what the target audience actually wants.

Understanding the Demography, Behavior and Audience Lifestyle

Well, you want to set best output from your efforts through research then you have to understand the demographics, lifestyle and behaviors of your audience.

It is important to identify their gender, age, location and culture. This becomes more imperative if you have a travel or a restaurant app.

Conducting Surveys

In surveys, you directly go to your audience and ask about their preferences. Well, there are different ways in which you can conduct a survey.

• The first is combining landing page with Facebook advertising. In this method you develop different pages for different types of target audiences and connect them to a landing page, which contains the details of your products and services. It has a purchase sign-up button with some images. You want to see which audience group clicks more on button.
• The second is the combination of interactive prototype and survey where an interactive app prototype is created to draw the traffic and contains a survey about the likes and dislikes of users.
• In the third method, you have to combine mobile MVP with the actual feedback of the user. You can opt for this procedure if you have gathered lots of info about your potential customers. Here you can develop an app MVP with a few features and collect the feedback from a few groups or communities. You can also submit your app to different review groups.

Some other Marketing Strategies to Follow

Additionally, you can also follow some other effective marketing strategies to research your target audience for app. These include:

• Building the app monetization policies and advertising.
• You have to get connected to the focus groups and hear more clearly what your audience wants.
• You can take the help of bloggers and social media platforms where you can promote your app idea just to know if the audiences also feel the same way as you do.

Conducting Research on Competitor’s App

Well, you also have to research on your competitor’s app besides figuring out the taste and preferences of your potential customers. The first step is of course finding and analyzing who are your actual and strong competitors.

For instance, in case of cab booking app, you have to compete with Ola and Uber, apart from other cab service providers. So, the next thing is deeply studying and understanding the features and functionalities of Uber or Ola. Then you have to analyze which important features and designs are missing out in your app.

It is essential to go through the app ratings and reviews of the users in deep. Read the comments carefully. What’s the view of users regarding the app’s speed and performance? Does it resort to crashes?

All these vital information will help you in doing a SWOT analysis, which means identifying the strengths, weaknesses, opportunities and threats for your app. You can develop an app, which is more specifically driven towards the target audience.

Conclusion

The research and exploring the market before planning to develop an app is a viable strategy to follow if you want to survive the bitter getting competition. It is through an extensive research results, that you can lay the foundation of a robust concierge app that will gain popularity in the app store.

It is very difficult to predict what actually the audience wants as their preferences keep on changing at frequent intervals. But at least, if you have done the homework beforehand, you can present a better product to the potential customers.

Close your eyes and revisit your day. Think of all the apps you were exposed to. The chances are you can name quite a few. From the moment we open our eyes in the morning to the moment we sleep, apps surround us. Whether it be for communicating, working or leisure, the app development industry has an offering for every part of our day. Close your eyes and revisit your day. Think of all the apps you were exposed to. The chances are you can name quite a few. From the moment we open our eyes in the morning to the moment we sleep, apps surround us. Close your eyes and revisit your day. Think of all the apps you were exposed to. The chances are you can name quite a few. From the moment we open our eyes in the morning to the moment we sleep, apps surround us. Whether it be for communicating, working or leisure, the app development industry has an offering for every part of our day.

The Stats Say it all!

When you consider the app usage statistics of 2019, you will be awestruck. Currently, there are 4.1 billion people with an active internet connection. In 2018 alone, there were 205.4 billion app downloads. An average American spends 130 hours on applications in a month and uses 9 applications daily.

What it All Means for You?

One thing is for sure if you are planning to develop your app, the market potential is quite lucrative. But, just because people are downloading and using apps and a high rate doesn’t mean your app will get the same response.

After all, there is a lot of competition in the market. It is no longer a blue ocean. Therefore, you will have to put in the effort to encourage people to download your app.

Here are some ideas that will make all the difference.

1. Promote and Market Your App

Merely making your app available on your website or App stores won’t seal the deal. Why? Well, because there are a plethora of apps already present on the web. Unless you tell your target audience that your app has been launched, they won’t even know about it!

This is why you need to invest in marketing. Create an integrated marketing strategy. Use your digital presence along with conventional routes to ensure awareness and interest among users.

Don’t just do so at the time of the launch of the app. Instead, keep investing in marketing to make sure that you grasp the attention of any new user that might seek the type of app you offer.

2. Create a Solution, Not an App

Nothing encourages customers to download an app as relevance does. A lot of companies make the mistake of creating products/services rather than solutions.

Keep in mind that customers are not interested in the features of your app. They wish to know about the benefits the features bring.

Rather than following the herd and making a similar app to ones already present, think of what your customers need. If you create an app that solves an underlying issue or satisfies a need, the buzz will be created, and people will download your app.

3. Leverage Your Social Media Presence

Whether your app is on an app store or your website, you shouldn’t just depend on people directly accessing the platform. Instead, you need to redirect them to it. Unless your app is very well known, it is quite unlikely that people will search for it.

This is where your social media presence can come in handy. It can allow you to both build brand equity and resonance for your product as well as act as a redirection tool.

A significant chunk of the global population is on social media. And through an advanced tool, you can send communications to your target audience only. Use such tools and your presence to engage your target customers on your social media accounts.

Communicate your app’s unique selling point and differentiating features. Be creative and attention-grabbing while you are at it. The quality of your copy writing will govern your brand image. And the more favourable associations’ customers have of you, the more inclined they will be to download your app.

4. Conduct Tasteful Telemarketing or Email Marketing

If you are an app development company or a business with a pre-existing customer base, you don’t just have to focus on getting new users on board. You must also make sure that each of the current customers has downloaded the app. You will be surprised to know that not all do so. This can arise when you don’t market your app well.

A great way to increase app download among current brand users is through direct marketing. Send them a personalized email or text message. Don’t be intrusive or annoying. The purpose of this email should be to create awareness and drive downloads.

5. Give Your Customers Incentives

If your app is worth downloading, the only resistance you face is in getting people to hit the download button, to begin with. The quality of your offering will easily do the rest of the job. Sometimes, people need a little more than product benefits to download an app.

Reward their effort of taking out the time to download your app by offering incentives for downloading. Whether it be trial service (if the app has a premium pricing model), coupons, or discounts, incentives almost always work in getting people to download the app. To retain them, you must ensure that your application is seamless, smooth and high quality.

6. Ensure Compatibility With an Array of Devices

You can’t just create an app that works on desktop or tablets. You need to tap into the mobile segment as well. After all, most customers download apps through their mobile phones. Now many app developers are shifting their primary focus to mobile app development.

People will be encouraged to download your app if it is compatible with the device they are viewing it on. So, make sure you offer a smooth experience in an array of mobile devices as well as tablets.

7. Write a Blog Post

Are you unsure about your product description? Do you think it doesn’t do justice to how great your app is? Considering how concise app descriptions have to be, this can b e true.

A great way to highlight all the useful features of your app in detail, and offer potential users a proper insight, use your website to write a blog post about your app. Talk about its features. Link them to benefits and showcase how those benefits fit into the life of your customers. Include high-resolution screenshots of your app.

This helps in showing visitors what they are in for, rather than just telling them. Visual content always has a lasting impact.

Which bring us to our next point.

8. Post a Demo Video

In today’s world, where the masses are hard pressed for time, videos are preferred by many. While blog posts have their own merits, in terms of details and technical descriptions, videos help in encouraging those who want demonstrations.

Make a demo video about your app. This is particularly helpful in encouraging downloads of premium apps. This is because it reduces the perceived risk of the investment and helps in resolving conflicts.

9. Add Call-to-action Buttons on Your Website

Blog posts. Videos. Landing page.

Every touch point can be the point where visitors are convinced about downloading your app. Don’t make them search for ways to download your app.

Add appropriate call-to-actions in all your content so that they can download your app directly from the touch point. Do so in your social media communications, banner ads, and website pages.

Keep in mind that you need to close a deal when the interest in the product is at a peak. And strategically placed call-to-action buttons are an excellent way of doing so.

10. Offer Trial Runs

This idea will work specifically if your app requires a subscription fee. Here, the reason most visitors don’t download your app is because of the risk of making a bad investment. It doesn’t matter how less money you are asking them to pay, what matters is that your app is paid while others offer solutions for free.

Does this mean premium apps don’t work? Of course, they do! You just need to reduce the risk involved by offering trial runs or money back guarantees for a specified time. Make sure to provide a tutorial as well at the start.

Together, this ensures that customers download your app to give it a try. Once they are in, it is the job of your app development team to retain them.

11. Paid Campaigns Can Help

Display ads, banner ads, PPC campaigns. Digital marketing can do wonders for any company, especially one whose product is online as well.

While content marketing, through videos and blog posts will help you get downloads in the long-run, short-term success can be guaranteed by paid digital campaigns. This way, your app gets promoted to the right people at the right time, thereby encouraging downloads.

12. Drive Word of Mouth

If you can get enough people to talk about your app, downloads will automatically increase. Encourage current users to leave feedback on various web platforms. This way, when web visitors peruse the positive reviews of your app by enough people, they might be tempted to give it a try.

Testimonials and word of mouth marketing are much more credible than traditional marketing.

Conclusion

Use these twelve ideas to boost your app downloads. The app industry is expanding with every passing day. Get a significant share in it by encouraging the visitors to download mobile app for hotel.

The hospitality industry has gone through a sea change and it caters to millions of tourists and travelers around the globe. If you are into hotel industry, you will be aware that the competition level has exceeded to a much higher degree.

According to a statistics published by Statista, it has been estimated that global hotel industry would generate 550 billion US dollars in 2016. The hospitality industry is strongly based on offering optimal services and so there is no doubt that hotel apps will be a blessing to enhance your customer reach.

In fact, more and more people today search for the hotels online whether they are going on for a vacation or for corporate purpose. The hotel booking and reservation is also conducted through different websites, which saves both time and money.

If you are developing a hotel app, you are benefiting both the tourist as well as your business. This is one place where the user can get all information under one roof and as such he does not have to consult any other site.

So now let’s focus on how the mobile apps will help to flourish your hotel business:

1. Enhances the Reservation Experience of Customers

The hotel apps have simplified and enhanced the experience of pre-reservation of the hotel rooms. Gone are those days when the customers used to come to hotel and then search for the rooms according to his convenience and budget. Many a times, he had to return empty-handed as mostly the rooms were full specifically during the peak seasons.

But when they download the apps, they have complete information about the accommodation and what other facilities are being provided. They can book the room just with just a click of the finger. It also saves lot of time.

2. It Helps in Tracking More Customers

When you have the mobile application at your disposal, you can get close to your guests. It helps in collecting vital information and data about your customers. In addition, to that you can also understand their behavior traits which will help you to form and implement business plans.

You would understand that they were satisfied during their stay and what all needs an improvement. You can also frame the marketing strategies and pricing policies to stay afloat in the business.

3. Helps in Marketing your Hotel

Hotel marketing is one aspect that has become necessary to compete in this industry. You need to create and maintain the brand awareness for your hotel that will help in promotion. At a time, when there are N numbers of options available, you have to be on your toes and there is no margin for error.

4. Opportunities to Provide Optimal Services

You can win you’re your clients only by offering best in class services at cost effective tariffs. Now the hotel apps can help in reaching that objective. You can keep on informing the users about what new services you have launched and how you are improving on other areas. This can be making the booking more efficient, offering discount offers, providing complementary breakfasts and so on.

5. Establishing the Communication on Personal Level

One of the features that you can implement in your hotel mobile app is establishing the communication level on the personal level. You can employ customer service executives who can answer the queries of the travelers and also suggest them the best plans.

6. The Language Adoption Facility

Travel and tourism industry has become a gigantic arena. It includes both the domestic as well as the international tourists. Most of the travelers face the language problem when they travel abroad or in other state.

So, in order to sort out that issue you can incorporate the language adoption facility wherein he can get all the valuable info in his own mother tongue. This will have a positive impact on the audience and it will increase traffic to your app.

7. Offering the Tour Guiding Facility

When a tourist travels to a destination, he wants information on everything which includes the tourist spots, best restaurants, shopping places and so on. Instead of asking to the local guide, the customer can get this information right from your app. You can also add a map which will give them proper direction.

8. Getting Customer Reviews and Feedback

It is extremely essential to get customer reviews at the end of the day and ask them about whether they are satisfied with your services and stay at the hotel.

Based on these reviews and feedback, you can know how well your business will fare in the future. If you observe that your reviews are not as positive as desired, then you can take the necessary actions to rectify regarding what went wrong.

9. Taking Advantage of the Competition

Mobile apps although are common these days, but the fact is that hotel apps are still a new concept in this sector and not many players have entered the battlefield. So, this one advantageous situation and you can take full advantage to gain the best in your favor. The demand from the customer’s side are high and if you suffice it, you are victorious.

Conclusion

Considering the fact, that hospitality and hotel industry are posing new challenges for the owners, the hotel mobile apps will offer you the best of opportunities to connect with the tourists staying in your hotel. You can establish direct connection with them and also offer all the information at one place.

The rise of user-generated content (UGC) is arguably one of the most disruptive forces in hospitality since hotels moved their marketing collateral and booking abilities online.

This is largely down to the fact that user-generated gives consumers the power to create and manage a brand’s reputation.

With 70% of consumers between the ages of 25-54 posting on social media to share experiences with friends and family while travelling, and a further 53% of Millennials using UGC to aid with hotel booking choice, it is clear that consumers trust user-generated content.

What’s more, hotels are uniquely positioned to capitalise on this lucrative trend due to the number of guests that stay with them annually.

With the above in mind, we have produced a series of reports providing insight on how hotels can leverage digital to drive direct hotel bookings.

In the latest of our reports, we explore how hotels can adopted UGC to increase on-site bookings including:

• What is user-generated content?
• Harness the power of user-generated content
• Building user-generated content into a profitable social strategy
• The good, the bad and the ugly case studies

If you are in search of best concierge app then please contact us and know more details about it.

At Triptease’s recent Direct Booking Summit in Barcelona, much was discussed about marketing automation, AI and machine learning. All fantastic technologies to help reduce the strain on operational teams within hotels and all hotly debated as ‘the next big thing’ in hospitality.

Beyond the concepts and theory, UK hotel group Village Hotels showcased their approach to automation, having consolidated dozens of systems into an ecosystem that utilises open API technology, allowing them to easily integrate and share data in real time – handling almost all stages of the guest experience.

From guests having their room key delivered to a smartphone before they arrive, to asking questions of an in-room Alexa (Amazon’s voice operated virtual assistant), Village Hotel’s guest experience is now very different.

But does different = better?

We caught up with their Commercial Director, Rob Paterson to hear more:

Consolidating dozens of systems into a new data sharing ecosystem is no mean feat, I’m sure a lot of hoteliers would love to know – just how and where did you start?

The process of truly understanding our full technology cost base was the first step in this journey. That’s not always apparent as various license & subscription costs for applications can sit in different parts of the P&L depending on what purpose they serve and which area of the business owns that cost. Once we truly understood the annual spend of infrastructure, licenses & subscriptions we knew what we were able to work towards and find savings alongside improved performance.

And what about compliance? How did you ensure systems and payment platforms were secure? Are they adaptable to future regulation change – for example, GDPR which is looming on every hoteliers horizon for 2018?

We had the support of some very good people involved to achieve this very early on. Once we had drawn a schematic of the desired architecture and applications we engaged a 3rd party specialising in this space to ensure we were in the right direction and on the good side of imminent GDPR regulations. To keep it cost efficient we didn’t bring in fully certified consultants until we had satisfied ourselves we were fit for purpose.

On the system itself, what’s the uptake been like? Have you found any resistance from guests to things like automated check in?

We took the decision to reconfigure our lobbies entirely and replace the traditional reception desk with a square shaped kiosk and 4 check in points and that helped transition the customer journey to a different approach for check in. Our strategy that suited Village Hotels was not to remove the personalisation and actually improve on it so we have hosts permanently in the lobby that welcome our guests and look for anyone that might not be comfortable with self check in. We also offer mobile phone check in 48 hours before arrival and keyless bluetooth room access however this only represents just over 10% of check ins. There are still the occasional polarised view on automation but at scale our check in & check out scores have improved from being one of our lowest scores on survey to our 2 highest scores so it is very well received by our guests not having to line up and be completely frictionless.

And what about the traditional feedback channels, has it impacted guest satisfaction and your performance on review sites like TripAdvisor?

In parallel to the technology transformation we have invested almost £40m in transforming the product as well so we have seen improvements on the online review sites for a few factors. Naturally that makes it less easy to pin this down to technology given they’re mostly unstructured reviews. That said, like many hotels today we also use an online reputation management system and we can see positive movement attributed to arrival & welcome so all in all its been well received.

Of course, the commercials need to stack up on a project like this too – has Village Hotels managed to make the numbers work?

Commercially its been a very successful project with much higher ROI’s than any physical investment. There are many benefits both direct and indirect. Licensing, support & infrastructure alone achieved a big saving to the bottom line but we also have a far more modern and dynamic platform that allows greater flexibility and ability to optimise our business topline.

Have you managed to pass on any operational savings to guest? Or, has automation helped you maintain and improve competitiveness within the market?

We define ourselves as affordable lifestyle hotels as we offer a lot of high quality leisure & dining facilities within the building. Having a more efficient cost base allows us to maintain and even build on our value proposition which is important for the brand and keeping our bottom line moving forward. We rely on high volumes of happy guests to feed those facilities and the tech platform allows us to be creative in achieving that goal.

Do you think automation has helped you to compete on a more level playing field with OTAs when it comes to data capture and better understanding your guests?

I can’t say we’ve seen any material difference in our channel mix to support that however our marketable database certainly has moved in a very positive direction. A fresh, innovative brand means more people want to hear from us and that has very positive impacts for us naturally.

Finally, having introduced such a high level of automation within your business, what’s your position on the thought that automation detracts from the human interaction aspect so inherent with hospitality?

Its a total misconception. It is all in the chosen delivery of the service and that’s going to differ from brand to brand. For example in a high end boutique brand the adoption of automation to take care of the back office processes and free the reception team to focus on an amazing personal arrival is a big addition to customer care. Not being behind a desk focused on a computer or PDQ device is a big benefit to the service delivery. Its really up to each brand to determine what journey makes sense and build the automation around that journey to take care of the administrative tasks. Automation of back office, open API products etc work for all categories of hotels. A concierge service app is a software product which serves as a personal assistant app in hospitality industries if you want to know more details please contact us.

Since its launch in 2002, Avvio has grown year-on-year by continuously developing and investing in cutting-edge technologies, including most recently the use of artificial intelligence (AI) to create the next generation of booking engine. This technology allows more direct bookings for hotels, whilst reducing dependence on travel agent channels. We’ve found this unwavering focus on conversion optimisation, has ensured that Avvio is at the top of its field; revolutionising and innovating the market.

Last month we launched the world’s first AI-powered booking engine, Allora, which established Avvio as the innovators in direct booking technology. Built over 18 months, Allora uses Learning Models to analyse large volumes of data and identity which variations will yield the best booking engine configuration. In addition, it focuses on personalisation which is a critical factor for hotels, their customers, and the hospitality industry as a whole; and something that technology, until now, has not been able to offer.

Trend reports too are now beginning to identify that AI and digital technology can help consumers when it comes to smart destination intuition, and thus reshape the way we research, book and experience travel – an opportunity Avvio has been maximising through tools such as PPC, remarketing and SEO.

As hotels sit on large tranches of information that they typically do not have the manpower to crunch, the opportunities implemented by AI and Machine Learning are endless. With this technology, we now have the ability to use and analyse data to create personalised relevant experience for potential hotel customers; and create a tailored journey which will allow people to feel a stronger connection with certain hotels, and in time, increase the incentive to book.

By personalising the user experience, hoteliers are able to better meet guest needs, target the right audiences and therefore attract genuine prospects; whilst a sophisticated Recommender Engine moves the booking journey away from the one-size-fits-all model of today, by making it dynamic and tailored to each shopper’s needs and interests – allowing people to find what they are looking for faster.

Personalised messaging can also be developed from customer behaviours and insights to make hotels stand out from the crowd, and help turn one-off customers into local guests. It helps generate more repeat business, fosters brand loyalty, and encourages word-of-mouth recommendations. Machine Learning is able to automatically build up a 360-degree profile of each guest, creating a unique journey experience, and curate a unique experience for each visitor – we simply can’t continue to have the same conversation with everyone who visits our website!

In today’s digital marketplace, customers expect a business to know everything about them, their likes and dislikes, particularly when it comes to travel – so hotels need to accumulate this data to improve the relevance of their sales and marketing communications. Guest manager app is very helpful in enhancing the customer experience, hotels will simultaneously gain more direct revenue, attract real prospects, and optimise future loyalty.

It only takes a few taps of a finger to learn a new language, virtually redesign your living room or order a personal driver—who can also bring you dinner. We are one generation away from having to explain the concept of a desktop computer to a child, and with every passing day, technology continues to push the boundaries of what is possible.

Hotel CEOs, general managers and even revenue managers are no longer chained to their desks staring at a computer all day. They work from cars, airports, restaurants, planes and elevators, trying to maximize every minute of their day to maximize every revenue opportunity for the hotels they manage.

Ideally, the same benefits that technology affords you in your personal life should also be present in the technology of your professional life.

The best revenue management systems (RMS) bring together all of your meaningful data into the cloud. They aggregate your transactional data from your property management system (PMS), building a pricing and rate availability strategy in your central reservation system (CRS) and visualizing all your external data sources like competitor rate shops, STR reports and forward-looking market intelligence. Mobile user interfaces (UI) are important because you now have access to all this data, from multiple systems and data providers, within the palm of your hand.

When you’re at the airport getting ready to board a flight, it’s not convenient to boot up your laptop, get on a Wi-Fi network and log into your various systems to respond quickly to an email. The beauty of mobile RMS is that you have easy access to all that aggregated data, instantly. Science fiction has become reality. Now CEOs, GMs and RMs alike can access the information they need and even have it curated with the appropriate dashboards and permissions for each persona.

Users can view their previous day’s actuals, check the competitions’ rates for the weekend, make a pricing strategy change and even monitor performance against budget and forecast. In a world where consumers are hyper-connected, it’s no longer good enough for hoteliers to work between disparate systems. It’s important that the right insights are delivered to clients at their moment of need, all through their RMS in the cloud.

Whether it’s virtual reality, natural-language processing and voice search or an optimized mobile experience, it’s clear our interaction with technology is changing. The next UI will be no UI, and innovative revenue management solutions will ensure their users stay at the forefront. With the right security permissions, you’ll be able to use your smartphone, in a variety of ways, to easily perform on-the-go tasks such as raising the rate for this weekend. Don’t let old technology hinder your ability to stay on the move; tap into a solution that lets you order your revenue strategy “to go.”

Do you want to know more details about personal concierge app, then please contact us in the comment sections.